When you see an image for sale. You are buying the image with the right to use the image without having to pay any additional royalty fees in the future. This means you can use it for your website, for your brochure, for your business cards and so on. You cannot give the image for another person to use. You cannot re-sell the image. You cannot place it in a template and re-sell it.
The risks in using royalty-free images illegally can put your business in jeopardy. There are many large royalty-free microstock websites that have entire departments of legal teams that spend there day looking to file lawsuits against individuals and businesses who use royalty-free images illegally.
I think educating the online community is the best way to minimize the confusion created by the term "royalty-FREE" and explain to people that images are not for FREE but are free from additional royalty costs to the buyer.
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